A Practical Social Media Guide for Golf Companies
In the digital age, effective use of social media is a powerful tool for golf courses to connect with their audience, build community, and market their offerings. Let’s explore a practical guide to navigating social media platforms, including content ideas, posting schedules, and engagement strategies.
Why Social Media Matters for Golf Courses and Businesses?
Social media is critical to building an online community. This online community can translate to a lifelong customer. Social media is great because you’re able to showcase the course’s beauty, personality and promote events/tournaments.
Choosing the Right Platforms for Your Golf Business
Instagram and Facebook are two of the biggest platforms to grow an audience as they have over 2 BILLION users. Another great on the rise platform is TikTok. These apps all do really well with lighthearted content and don’t want to have advertisements shoved down the users throat. Social media takes a lot of consistency and interacting with users, which is very time consuming – which is why many businesses don’t use social media platforms. However, using a social media management company (like Drive Success Media) that’s entire focus is in the golf industry is a great alternative if you’re looking to build an online community but don’t have the time to do it yourself.
Content Ideas for Golf Courses
Provide a range of content ideas tailored for golf courses, such as stunning visuals of the course (drone footage), behind-the-scenes glimpses, player testimonials, and announcements of upcoming events. Encourage a mix of informative, entertaining, and promotional content.
Effective Posting Schedule
As previously stated, social media takes time and means you have to be extremely consistent with posting. Each business is different, so we don’t have the answer when’s the best time to post. Which is why we utilize A/B testing and provide our clients with weekly scorecards of performance updates and best time for each client.
How to Measure Success?
The best way to tell if your social media is effective is by looking at the click-through rate (CTR). To find this, you divide the number of views on a post (Impressions) and number of likes, shares, comments (engagement) then put it into a percentage (multiple answer by 100). This is the BEST way to see how your posts are doing so you’re comparing apples to apples. The golf industry standard of click-through rate is 1% – all of our clients are 4-5 x’ing the industry standard CTR.
Navigating social media effectively can significantly enhance a golf course’s online presence and community engagement. By implementing a practical and strategic approach to content creation, posting schedules, and audience interaction, golf courses can harness the full potential of social media for successful marketing. For all social media management needs check out Drive Success Media.